Influence your customers using Linkedin’s new publishing platform

If you have been envying those people who are the selective few picked by Linkedin to share thoughts and personal insights, Linkedin has opened doors for you too. Linkedin announced its definitive professional publishing platform on 19th February through its …

Social Media trending – 2013

We see people involving themselves into social media more intensively by each day. Such enthusiastic inclusion by the users has changed the dimensions  of social media as an industry. From 2000 to 2012 we saw the growth of IT and …

Rupee slump is always good for India

Over a conversation with one of my client, I realized the ‘rupee slump‘ period is more of a perspective issue rather than reality. We can further debate on the perspective of reality, but for now lets look at the positive …

Diverse content for different media

” Diverse content for different media”, I want to shout this out as loud as possible. It is high time that organizations understand, what type of content needs to be used in each of the social media channels. It is sad …

Oops! CNET video update not shareable

I just viewed a CNET video which had really cool updates about social media apps and sites like foursqaure, chromecast, twitter and facebook. I loved it so much that I wanted to share it with everyone and tweet about it. …

Inbound Marketing

As a content writer I respect and appreciate the thought of inbound.  

Copy writing versus Content writing

I have addressed this topic and mentioned the differences between copy writing and content writing in one of my articles on HCC. The reason I am again throwing light on this is because, as content writing and marketing are new …