Big content strategy for small startups with tiny budgets

Most startups scramble in creating an exclusive budget for content marketing. The truth is as startups we don’t have a budget for content marketing, let’s face it. While startups are in a bootstrapping mode, all they can see is ways …

Configure your content in 2014

Make cost effective content decisions

My first talk this year was at IIIT-CIE, Hyderabad and had a great start while I chose to speak about “How startups can & need to make smart content decisions to fit their budget”. Addressed an audience of over 50 aspiring …

How to use content marketing for my business?

My clients have kept me busy while I could post my next article about content marketing. I am not complaining but I am happy because they hint me what should be the next episode in the NubAge series. Last month …

What is content marketing? Basics of content marketing

In response to my changed title on Linkedin, I get emails from them with questions like “What is content marketing?” , “How do we use it for our business?”, “Why does my company need to pay attention to content marketing?” …