What is content marketing? Basics of content marketing

In response to my changed title on Linkedin, I get emails from them with questions like “What is content marketing?” , “How do we use it for our business?”, “Why does my company need to pay attention to content marketing?” … Continue reading

Copy writing versus Content writing

I have addressed this topic and mentioned the differences between copy writing and content writing in one of my articles on HCC. The reason I am again throwing light on this is because, as content writing and marketing are new … Continue reading